Vicki thinks like a user. 

Having worked with people across all ages and walks of life, Vicki has learned that the most successful products often evolve from simple ideas.  When evaluating the usefulness of a solution or product, Vicki asks:

  • Will this product or service improve the life of the user?
  • Will the user enjoy using this product?

If the answer to these questions is no, then it is time to reevaluate the strategy, design or concept.

Vicki earned a B.S. in Engineering Management from Boston University.